An epic story well told by a solid cast of principal players, including Bill Graham. Author Robert Greenfield comments sparingly throughout, expertly tying together remarks from individuals he interviewed for the book. Bill Graham originally wanted to be an actor, but found his true calling in San Francisco in 1965 where he had a major impact in how rock and roll acts were presented on stage. His talents soon extended to planning massive tours for rock bands and huge benefit concerts. His life was cut short by a tragic accident and he was mourned by thousands in a huge tribute concert at Golden Gate Park in 1991.