Chuck Berry (and later The Beatles) just wanted it. It's been a long time since Led Zeppelin did it. The Rolling Stones like it and Lou Reed's life was saved by it. Rock is dead they say; long live rock.
There was a time when music videos on cable television mattered. That time has passed. Music video is more than ever now, ubiquitous, democratized, digitized, commodified, cross-platform and saturated into our screens. For good or ill…. and mostly good, I think. And we have MTV to thank for that. Even so, MTV has much to atone for — depending of course upon one’s relative position on their own personal musical spectrum and and the relative fierceness with which that position is held ... more