The inside story of how a small London pirate radio station was transformed into one of Britain's most successful youth brands is uncovered in this book. KISS FM's remarkable trajectory was the culmination of a long-running campaign for a black music radio station in London that had been started in 1970 by soul music pirate station Radio Invicta. Also documented in this book is the determination of the government and commercial radio industry to rid Britain forever of pirate radio, and the abject failure of their desperate efforts.
Goddard was a senior member of the KISS FM management team that steered the transformation from weekend pirate station to successful commercial radio broadcaster. His detailed account will be of interest to KISS FM listeners, the dance music community, media students, broadcast historians, pirate radio enthusiasts and business readers interested to understand how a successful creative enterprise can be built from almost nothing.
This comprehensive, meticulously researched book offers a rare glimpse into the dark and secretive world of pirate radio in London, revealing the ambition and greed of some of those involved, as well as the duplicity and deceit deployed to destroy others who got in their way. At the same time, it charts the achievement of Goddard's teenage ambition to launch Britain's first licensed black music radio station, and the consequences of that success.